Achieving Sustainable Growth in the Era of AI-Powered Search
Funky Rock Designs specializes in handcrafted functional rock art, transforming natural New England beach stones into distinctive home accessories. Their product line includes stone drink dispensers, realistic rock key hiders, coastal-inspired vases, sponge holders, and ambient lamps each piece meticulously finished to preserve the raw beauty and texture of the material while delivering practical utility.
As consumer discovery increasingly shifted toward conversational AI platforms such as ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity, the brand encountered a significant visibility challenge. Traditional search engine optimization alone was no longer sufficient to reach potential customers who now posed natural-language queries such as “unique handmade stone drink dispenser for a coastal kitchen” or “discreet natural rock key hider that blends seamlessly outdoors.”
Partnering with Get Rank Digital marked a turning point for our business. Their integrated approach not only restored visibility in traditional channels but positioned us prominently within AI-driven discovery. The measurable revenue growth and regular appearances in model recommendations have validated the strategy and provided long-term confidence in an evolving digital landscape.” – Founder, Funky Rock Designs Discover how your brand can thrive amid AI-powered search transformations. Contact Get Rank Digital today to schedule a complimentary 360° SEO and AI Visibility Audit. We will provide a clear assessment of your current positioning across major models and outline a tailored path to enhanced recommendations and sustainable growth. Schedule Your Audit
Strategic Approach
Get Rank Digital implemented a comprehensive 360° SEO framework integrated with proprietary AI visibility monitoring to address both traditional and emerging search paradigms.
Conversational Query Analysis & Intent Mapping
Conducted extensive research into real-world prompts submitted to leading AI models, identifying high-value, low-competition opportunities aligned with the brand’s offerings.
Technical & On-Page Optimization
Performed a complete Shopify platform audit, enhancing Core Web Vitals, implementing advanced product schema markup (including visual and review data), optimizing site architecture, internal linking, and mobile performance to ensure accessibility for both search crawlers and AI data ingestion.
Authority-Building Content Development
Produced in-depth, authoritative content optimized for natural language processing:
Detailed guides on material benefits and selection criteria
Educational articles highlighting craftsmanship processes and regional sourcing
Structured product narratives designed for easy extraction and citation by AI systems
All content featured clear structure, factual depth, original imagery, and customer-centric insights to maximize relevance and trustworthiness.
Continuous AI Visibility Monitoring & Citation Enhancement
Utilized our proprietary platform to track daily performance across key AI models, measuring citation frequency, recommendation prominence, and referral traffic. Strategic outreach secured additional high-authority mentions, niche features, and consistent brand signals to reinforce entity recognition.
Data-Driven Iteration
Monitored combined metrics from Google Analytics, Search Console, and AI-specific indicators, enabling weekly refinements to maintain momentum and adapt to evolving model behaviors.
Measurable Outcomes
215% year-over-year increase in organic traffic
98% year-over-year increase in organic revenue
74% year-over-year increase in organic conversions
Consistent inclusion in AI model responses for relevant niche queries, including frequent recommendations in ChatGPT, Gemini, and Copilot
Over 40 new high-value citations and brand mentions within AI-generated summaries and curated lists
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