Patman Parts wanted to scale online visibility and sales in the competitive automotive parts market without stretching their small team. That’s when they partnered with Get Rank Digital to launch a tailored ecommerce SEO strategy focused on dominating relevant keywords, optimizing the user journey, and delivering measurable revenue growth. Through expert on-page SEO, technical improvements, and content optimization, we helped Patman Parts achieve significant gains in organic traffic, conversions, and overall sales.
How We Drove Explosive Growth with a Precision Ecommerce SEO Strategy
About Patman Parts Patman Parts is an ecommerce retailer specializing in premium automotive components, including V-belts, water pumps, heater hoses, and more from trusted brands like Dayco, Gates, A1 Cardone, and ACDelco. With a focus on quality aftermarket parts and a seamless online shopping experience, they serve DIY enthusiasts, mechanics, and professionals primarily in Canada and international markets. Their online store is the core of their business, and they needed stronger search visibility to compete effectively. Industry: Ecommerce Tenure with Get Rank Digital: 1+ Year Primary Strategy: Ecommerce SEO Business Technologies: Shopify-based platform with custom optimizations Challenges & Objectives Before Get Rank Digital Struggled to rank for high-intent auto parts keywords against larger competitors. Limited internal resources for technical SEO, content creation, and ongoing site improvements. Needed to grow organic traffic and sales without heavy reliance on paid ads.
Our Strategy
1. Strategic Keyword Research & On-Page Optimization
Conducted in-depth keyword analysis to target high-value, buyer-intent terms (e.g., specific part numbers, brand + part combinations, and long-tail queries). Optimized product pages, category pages, titles, meta descriptions, and schema markup to align with search intent and improve rankings.
2. Content Development & Product Page Enhancements
Created targeted blog content, buying guides, and product descriptions that supported SEO goals while educating customers. Improved product imagery, detailed specs, and internal linking to increase dwell time, reduce bounce rates, and drive more organic transactions.
3. Technical SEO & User Experience Upgrades
Addressed site speed, mobile responsiveness, crawl errors, and Core Web Vitals. Collaborated on UX improvements like simplified navigation, faster load times, and intuitive checkout flows to support both SEO performance and higher conversion rates.
Results
#SeeingTheResults
170% YOY increase in organic users
62% YOY increase in organic revenue
52% YOY increase in organic transactions
Hundreds of hours invested in strategy, execution, and ongoing optimization.
After Get Rank Digital
Dramatically stronger keyword rankings and search visibility across key auto parts categories.
Enhanced user experience leading to higher engagement and conversions.
A reliable partner acting as an extension of their team, delivering consistent growth.
We specialize in creating websites that suit all business needs, from small businesses and startups to medium and large enterprises. Our web design team builds e-commerce sites, business service websites, portfolios, blogs, and more, all tailored to your specific industry.
Our clients love the impact we create. From increased traffic to higher conversions, their success stories reflect our commitment to delivering exceptional digital marketing results.
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info@getrankdigital.com